Social marketing has exploded on the scene in the last few years and it is changing the rules of the game when it comes to how you market and sell your products and services. This revolution is having greater impact on small and medium size businesses because, unlike traditional advertising which created efficiencies of scale that benefited large advertisers, social marketing’s benefits are greater for small businesses that are better connected to local communities. The reason is simple. Key social networks are grounded in local communities or niche communities of common interest.
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