In the old world, a production schedule simply meant that you created an outline of your content and disciplined yourself to sit down and start writing. In a sense, it is no different with today’s tools, but now there is a greater variety of products involved. Your production strategy is really defined by your product and distribution strategies. All you have to do is create a production schedule for each product included in your distribution strategy. The only real difficult part is being disciplined enough to sit down and do the work. Be sure that you have a detailed outline of the content you want to create as a first step to creating a production schedule. As you work out the details of this schedule you can fine tune your production strategy to ensure that you have the time and resources to produce the content you want to create.
Depending on your goals, you may want to also create a production budget, but this only apply necessary if you have special needs involving the use of high end graphics, video or interactive content. Most of your budget will simply be your own time but don’t discount the cost of that. In an uncertain economy, one of the best ways of creating wealth is by producing it yourself by creating expert content. The first step in monetizing your content is always creating it.
You should plan on creating some video content that can be loaded directly into your website. Your web developer can show you how to embed YouTube video into your site if video is not otherwise handled by the CMS you are using. Webinars often only use desktop sharing but video webinars and video blogs are valuable products to create. These can be done inexpensively just using the camera in your computer or laptop. Production values should be up scaled as appropriate when doing seminars, workshops or other key events. In some cases that will mean hiring a video production company but whenever possible, leave those things to be handled by your distribution partners.
[NOTE: The Expert Knowledge Network partner, Yugma, has a Skype integrated solution that allows you to do both desktop sharing and video conferencing.]
